Three Reasons Donald Sterling Won’t Make a Media Comeback

The question people most often ask me when someone has imploded in the media is whether that person can overcome all the negative attention and restore his or her reputation.  And so it has been with L.A. Clippers owner Donald Sterling. The answer in this case, “Not a chance.” Not even our best public relations services could help Sterling now. He committed three huge mistakes in the wake of his surreptitiously recorded phone call: 1. Sterling is a racist. In the arena of public opinion, being labeled a racist is about as bad as it gets.  The only offenses that ...

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10e Media Job Opportunity

10e Media is expanding its dynamic team of professionals and looking for an experienced organizational administrator to help take our agency to the next level. Do you know of someone who might be interested? See below for more information and application instructions.       Part-Time Organizational Administrator   Job Description     10e Media is a full-service public relations agency based in Las Vegas, Nevada that specializes in elevating brands through positive media exposure, strong relationships, innovative message development and high-level media training. We help clients effectively communicate their messages through specialized communications plans that deliver results.     ...

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Will Michael Sam’s Decision to Come Out Hurt or Help His Career?

 Michael Sam: The answer depends on one factor   KXNT/Las Vegas’ Kevin Hall had me on as a guest to discuss how the potential NFL player’s draft stock and marketing potential could be impacted by his decision to come out as gay.   Here’s the conversation:   https://www.youtube.com/watch?v=6lhyfMUvJYw&list=UUbicMkRWOjEEmP6tLT0Rxqg            

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Bay Watch: A Director’s Glitch at CES 2014

Mini meltdowns fuel social media and film maker/producer Michael Bay (think Transformers, Armageddon) produced a trending hit in Las Vegas this week at CES, one that should serve as a cautionary tale for anyone who is ever going to make a public appearance, which means everyone. In case you missed it, Bay walked on stage at the Consumer Electronics Show in front of a capacity crowd to promote one of Samsung’s newest offerings.  Instead, he was hit by a personal polar vortex and froze on stage. If you’ve ever attended a convention, you already know how dreadful and awkward “keynote ...

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Duck Dynasty Decoy Has Some Eating Crow

My last blog ruffled the feathers of more than a few folks on Twitter because I stated that A&E had made the perfect move to save its valued franchise by “indefinitely suspending” Duck Dynasty star Phil Robertson. The love tweets poured in including one, which said I had contextualized the network’s decision “in a way that made a good gesture feel gross and slimy.”  Others said I was “completely incorrect” and that A&E had made a “catastrophic error.” At some point, I’ll have to write a blog admitting one of my media opinions is wrong, but, thankfully, I don’t have ...

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Ducked Up Dynasty

A Cynical Look at How A&E Played it Right in the Media The Ducky Dynasty stew has all the right ingredients for a spicy dinner debate: celebrity, outrageous comments and subsequent outrage. As the controversy heated up on social media, A&E came up with a near-perfect recipe for saving its treasured franchise, but not necessarily for what some would consider to be the right reasons. By now, you’ve probably read the comments made by Ducky Dynasty’s Phil Robertson in a recent interview with GQ Magazine. From a marketing and branding perspective, the remarks were simply dumb and yet another example ...

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Peyton Manning

Peyton Manning’s Brilliant Pass (on a Question)

QB escapes reporter blitz by staying on message Peyton Manning is often (and deservedly) lauded as one of the smartest quarterbacks to ever play in the NFL. He also is one of the most intelligent public figures off the field when it comes to handling the media and delivering a message. Peyton proved that again in a press conference on the heels of comments made by Indianapolis Colts’ owner Jim Irsay that some perceived to be derogatory toward the team’s former leader. Manning handled reporters thinly-veiled, loaded questions as easily as he takes care of disguised defenses every Sunday. Irsay ...

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Tainting Your Brand Through Social Media

I admit it. I enjoy reading Facebook posts. I know people complain that we don’t need to know what a friend from high school had for breakfast or how a former co-worker’s child has conquered potty training, but I enjoy it. And as much as I dislike radicals on the left and the right, I’m still entertained by their vitriol and emotional, albeit mindless rants. What I don’t like seeing on Facebook is otherwise respectable people destroying their personal brands. And yet, we all see it everyday. Earlier this week, I read a post from an executive in a large ...

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Three Things to Watch for in Tonight’s Debate

A Superficial, Yet Accurate Way to Determine Who Wins In a perfect world, we’d all like to believe substance trumps style in something as important as determining the leader of the free world, but it doesn’t,  and it won’t in Tuesday night’s Presidential Debate. It’s estimated 80 percent of communication is visual, which is why how a candidate presents him or herself visually can mean the difference between winning or losing. Think of President George H. W. Bush glancing at his watch, Richard Nixon looking pale and sweaty while John F. Kennedy appeared as if he were sitting in his own living ...

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And You Thought This Election Was Nasty…

We’re all sick of the political ads, right? We know, because the commercials tell us, that Candidate A has a shady business past and Candidate B hates orphans and cute puppies. We get it. Most people I hear from say they can’t wait for the acerbic interruptions on television and radio to go away.   And many of us wax nostalgic about a time when politics was civil and not filled with so many personal attacks.  But as the recently departed substitute NFL referees would say, “upon further review, we couldn’t be more wrong.” Think about how many times we’ve heard ...

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