The old adage is “there’s no such thing as bad press”. While I don’t necessarily subscribe to that as an absolute truth (and neither would others like David Petraeus, I suspect), I do think that negative media coverage can often turn out to be a blessing in disguise, if handled correctly.
The most recent example comes from Guy Fieri who has turned a scathing review of his new restaurant in the New York Times into a public relations bonanza.
Fieri recently appeared on NBC’s “Today” to respond to a review that absolutely crushed his new venue, Guy’s American Kitchen and Bar.
In media training, we work on how to go into an interview with a clear message, normally three key points, one of which will be conveyed in almost every answer.
Fieri clearly had key messages he wanted to deliver in response to the negative review of his eatery. For 15 points and a chance to go to the bonus round, watch this interview and list the three key points or phrases that Fieri used throughout the conversation.