As a principal of Internet Marketing Inc. (IMI) and the president of the Las Vegas Division, Justin Cohen oversees all aspects of the company’s hospitality and gaming group as well as the small-medium business group.
Justin has more than 14 years of digital marketing and management experience as well as an extensive background in hospitality and gaming. Prior to IMI he worked in digital marketing at Expedia and with several high-profile real estate development and marketing firms. During this time Justin was a key architect of the interactive marketing efforts for the W Las Vegas and is credited with developing a strategy that resulted in the sourcing of more than $100M in hotel-condominium sales online. It was this experience that led to Justin’s assistance in launching Ground Break Marketing – a Las Vegas-based luxury residential sales and marketing firm that worked on projects including the Plaza Residences in New York and St. Regis Branded Residences in Las Vegas.
A longtime volunteer and supporter of the Make-A-Wish Foundation Southern Nevada, Justin has a deep-seeded passion for aiding the charity by directly granting wishes for kids with life-threatening illnesses. He has sat on the organization’s wish granting committee for eight years and helped send dozens of wish kids to Disney World. Justin’s passion to give back to the community overlaps with his business values as his division currently serves numerous non-profits around the Las Vegas Valley.
Justin graduated from Cornell University with a degree in hotel management with concentrations in marketing and real estate. While at Cornell, Justin was a two-time winner of the esteemed program’s undergraduate research competition with his research on customer service recovery and consumer behavior.
In addition to constantly challenging himself professionally, Justin also leaves space for lofty personal goals including seeing a game at every Major League Ball Park and NFL Stadium in the country, starting a not-for-profit organization, owning a classic car, driving up Pacific Coast Highway from San Diego to Vancouver and climbing a very large mountain. As for daily interests, Justin enjoys golf, attending concerts, hanging out with friends and family and obsessively cheering for Boston sports teams.