Have you ever wondered: What is a message and how do you stay on it? What is a reporter’s “angle” going into an interview? What should you wear in a TV interview? Where should you look during an on-site interview? 10e Media intimately knows the answers to these questions and more because we’re a team made up of award-winning journalists and public relations experts with decades of experience. That’s why when you sit down for “interviews” in our seminars or in a one-on-one coaching session, it feels like the real thing. Our experience gives you a tremendous advantage when preparing to share your message with your audiences.
We live in an ADD world where getting someone’s attention is more difficult than ever. You never know exactly when you’re going to have the attention of your target audience or for how long you’ll have it, which means it’s critical to always be on message.
Media & Message Training
“In the future, everyone will be world-famous for 15 minutes.” -Andy Warhol
We’ve sped past Andy Warhol’s vision of the future into a frenetic world where everyone now only gets 15 seconds of fame. People are busy and enveloped by media. Getting their attention is more difficult than ever, so when you finally get those fleeting moments of their time, it’s critical that you be on message.
How many times have you seen someone implode in a media interview? YouTube is loaded with examples, which live on in Internet infamy. Preparation is the key to avoiding disaster, handling media inquiries and keeping everyone on the same page.
Courtroom Depositions & Training
The truth may be on your side but conveying that to a judge or jurors could be highly dependent on your body language, demeanor and mannerisms.
Big network, newspaper or local media interview coming up? Or maybe you are a panelist for an upcoming conference. You don’t want to go into it cold or just wing it. Just as professional athletes prepare for the big game by practicing and reviewing film, you should do the same.