Case Studies

Real results from organizations that partnered with Kendall to transform how they communicate.

Communication Strategies

Client: Stratosphere Casino, Hotel & Tower

Ownership Transition to Golden Entertainment

Situation

The acquisition of Stratosphere Casino, Hotel & Tower by Golden Entertainment represented a high-visibility ownership transition requiring disciplined communication across employees, media, regulators, and key stakeholders.

10e’s Role

Kendall partnered with executive leadership to provide strategic communication advisory throughout the transition. Our work focused on message clarity, spokesperson preparation, media guidance, and internal alignment — ensuring leadership delivered consistent, confident communication at every stage.

Outcome

The ownership transfer was communicated clearly and steadily, reinforcing organizational stability and maintaining stakeholder confidence during a pivotal moment. Leadership remained aligned, prepared, and composed throughout the process.

“Community Ambulance started with three ambulances and a vision to serve Southern Nevada at the highest level. Since our first day in business, Kendall has helped us define our message, build strong media relationships, and navigate high-pressure and highly sensitive situations with professionalism and precision. His guidance has played a meaningful role in our growth into one of the largest ambulance companies in the nation, transporting more than a hundred patients every year. We continue to value Kendall’s strategic insight and steady counsel.”

Rob Richardson

CEO & Partner · Community Ambulance

Workshops

Client: Scientific Games

From Media Training to Communication Confidence

Situation

Ahead of G2E, the gaming industry’s premier global conference, Scientific Games, one of the largest gaming manufacturers in the world, sought media training for key executives scheduled to engage with reporters during the event. Leadership wanted disciplined messaging and confident delivery in a high-visibility environment.

10e’s Role

Kendall prepared senior leaders through focused, practical training centered on message clarity, delivery under pressure, and interview readiness.

Outcome

Executives reported feeling more aligned, prepared, and confident throughout the conference. The following year, Scientific Games returned — this time requesting training not only for media-facing executives, but for members of the sales team as well.

Their insight was pivotal: the workshop’s value extended beyond media interviews. It strengthened communication across roles.

Strategic Impact

That realization reshaped Kendall’s positioning. What began as “media training” evolved into a broader Communication Workshop model, ultimately expanding into Leadership Communication, Crisis Communication, and Storytelling programs.

Scientific Games helped us better articulate what we truly deliver — communication confidence at every level.

“We quickly discovered Kendall’s workshops to be transformational. Many of our team who had previously feared any sort of public speaking not only became infinitely more confident in the spotlight, they also became some of our best forward-facing representatives.”

Laura Olson-Reyes

CMO, BMM Innovation Group

“Kendall’s seminar is hands-down the most informative and entertaining our team has ever attended. It’s also one that every business absolutely needs in the YouTube era.”

Randall Hales

CEO, Mophie

Crisis Communications

Client: West Coast Higher Education Institution

Navigating a Politically Charged Campus Crisis

Situation

A classroom incident involving a faculty member making partisan remarks toward students was captured on video and shared with the media. The story quickly gained national attention, triggering public backlash, intense media scrutiny, and escalating tensions on campus — including threats directed at the faculty member.

Complicating matters, prior to engaging Kendall, the institution had disciplined the student who recorded the incident, further amplifying criticism and negative coverage.

10e’s Role

Kendall was brought in to stabilize the situation and guide executive leadership through a highly visible and politically sensitive crisis. Immediate priorities included de-escalation, message alignment, and restoring institutional credibility. Our work focused on:

  • ●Advising leadership on corrective action to reduce tension
  • ●Developing clear, values-based messaging from senior administrators
  • ●Preparing leadership and faculty for media engagement
  • ●Reframing the narrative around institutional commitment to respectful discourse
  • ●Designing structured student forums to promote civil dialogue

Outcome

The institution rescinded disciplinary action against the student, significantly lowering public and campus tension. Leadership messaging reinforced the university’s commitment to open dialogue and respectful engagement across differing viewpoints.

Student forums proved successful in fostering constructive conversation, allowing the campus community to move forward with greater alignment and restored confidence.

Strategic Impact

In moments of national scrutiny, reaction can intensify conflict. Strategic clarity can restore stability.

Through steady advisory support and disciplined communication strategy, Kendall helped leadership reduce escalation, rebuild trust, and guide the institution through one of its most challenging public moments.